Watch a TV channel you’ve never watched before

I’ve been listening to the recent arguments of the payday loans with little interest (excuse the pun). I am in a fortunate position that I don’t need to use them, and I hope I never have to. Naturally I feel for the people that do, and in this world needs must when it comes to finances. And it was these payday loan companies that really stood out for me when my next challenge saw me watch a TV channel I had never seen before. Taking a day annual leave to look after my poorly 9 month old, I switched to Challenge TV – mainly because the game show fronted by Michael BarrymoreStrike it Rich – was on and I used to love it as a kid.

In the adverts were several payday loan companies advertising interest rates of 278% and over 400%. How could they be charging such extortionate rates when the Bank of England base rate is just 0.5%? It really is criminal. And my assumption of the people watching multichannel at this time of day seem to me to be vulnerable, and potentially short-of-cash, individuals who have little other choice. Of course advertising is supposed to put the product in the best light. And happy-go-likely casting models set a very positive scene. I can’t help but feel these people are being exploited in broad daylight.

As for the programme. Such a simple format and Michael Barrymore really is very good in his element. Some of the jokes and assumptions would be risqué nowadays (so are you two married, kids on the way?) and you can tell he is working hard to find the funny in the guests. Exceptionally entertaining – it’s a shame the adverts ruined it.

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